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The Greatest Philanthropist You’ve Never Heard Of

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Julius Rosenwald isn’t much remembered today, but eighty years ago he was considered one of the “big three” of American philanthropy, along with John D. Rockefeller and Andrew Carnegie. It’s a shame that Rosenwald is largely forgotten. He was a remarkable guy, and his approach to philanthropy is worth commemorating and emulating.

Julius Rosenwald was the president and chair of Sears, Roebuck and Co. in the early part of the twentieth century. Today we think of Sears as an aging big box retailer, but a hundred years ago Sears was the Amazon.com of its time, perfecting the new concept of mail order commerce. Customers – most living in rural areas – could find just about anything they could imagine in the 1,000-page Sears, Roebuck catalog, from wheelbarrows to night gowns to pre-fabricated homes, all at prices that undercut local retailers. Rosenwald was, by most accounts, a remarkably down-to-earth and unpretentious man. And he was also an extremely wealthy man. Continue reading

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