Tag Archives: nonprofit fundraising

Too Much Information

Three aspects of the digital age: It’s very easy to find information, and it’s ridiculously easy to disseminate information, but it’s no easier to assimilate information than it was a hundred years ago.

Think about it. With one push of the button, you can send a picture or article to 30 or 300 or 3,000 Facebook friends. You can do the same thing through dozens of other social media sites. I am sending a link to this blog post to a few hundred of my followers, and I am pushing it out, as well, on Facebook, LinkedIn, and Twitter. Of course, as I go through this exercise in digital dissemination, so do millions of other people and causes. And hundreds of these links, blasts, and tweets end up in your lap – or at least on your laptop – every day. (By comparison, when I was a young executive director nearly thirty years ago, over the course of the day I might have received a total of 15 phone calls or letters.) Continue reading

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Missing Pieces

There’s a memorable scene in the 1981 movie “Reds.” It’s 1917. Warren Beatty, playing radical journalist John Reed, asks Diane Keaton, playing Louise Bryant, to accompany him on a trip to revolutionary Russia. She looks at him, pauses, and asks, “What as, Jack?” That is, as an assistant, or as a fellow journalist, or as a revolutionary, or as a girlfriend, or as a wife? “What as, Jack?”

That scene comes to mind when CEOs of small nonprofits tell me that they’re planning on hiring their first development director. Continue reading

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