Tag Archives: nonprofit development

Naming the Number

A few years ago I was the chair of a nonprofit organization that was urgently raising money for a new building.

As part of that effort I called an affluent donor and close friend named Bill. I explained the need, and I noted that the building was to be named after a man we both deeply admired. Bill said that he of course would like to help. Then he added, “And what magnitude of gift, may I ask, would appropriately signify my affection for you, my respect for the honoree, and my support for the program?”

I told Bill that a number with five digits would suffice. And a check for $10,000 arrived two days later. Continue reading

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