My wife’s grandfather, a lovely and memorable man named Jim Nolan, had a simple rule for taking photographs: “Always put a person in the picture.”
A photo of Niagara Falls or the Eiffel Tower or the Brooklyn Botanical Gardens was okay by itself, but it was immeasurably enhanced, Grandpa Jim felt, when there was a family member or friend standing in front. Otherwise – who cared?
I think we should apply the same rule to how nonprofits describe their work. Continue reading