Three aspects of the digital age: It’s very easy to find information, and it’s ridiculously easy to disseminate information, but it’s no easier to assimilate information than it was a hundred years ago.
Think about it. With one push of the button, you can send a picture or article to 30 or 300 or 3,000 Facebook friends. You can do the same thing through dozens of other social media sites. I am sending a link to this blog post to a few hundred of my followers, and I am pushing it out, as well, on Facebook, LinkedIn, and Twitter. Of course, as I go through this exercise in digital dissemination, so do millions of other people and causes. And hundreds of these links, blasts, and tweets end up in your lap – or at least on your laptop – every day. (By comparison, when I was a young executive director nearly thirty years ago, over the course of the day I might have received a total of 15 phone calls or letters.) Continue reading