Tag Archives: David Leonhardt

Perfect Match

There’s something about a fundraising challenge grant that gets the juices flowing.

The nonprofit announces, “If we manage to raise X dollars by such and such a date, then the Y Foundation will match your gift.” We’ve all heard it before, but the match formula never seems to get old. And it works. It works very well.

So here’s the fine print: it barely matters how generous the match is. Continue reading

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