Tag Archives: connecting with donors

A Person in the Picture

My wife’s grandfather, a lovely and memorable man named Jim Nolan, had a simple rule for taking photographs: “Always put a person in the picture.”

A photo of Niagara Falls or the Eiffel Tower or the Brooklyn Botanical Gardens was okay by itself, but it was immeasurably enhanced, Grandpa Jim felt, when there was a family member or friend standing in front. Otherwise – who cared?

I think we should apply the same rule to how nonprofits describe their work. Continue reading

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