Tag Archives: campaigns

Making “The Ask” For the Faint of Heart

So here’s the scene:

You’re approaching a donor for a gift to your nonprofit organization. She responds enthusiastically and wants to help with the project.

According to conventional wisdom, this is when you ask her for a specific dollar amount: “Mary, we’d like you to consider a gift of $10,000.”

But this is one of those times when I think conventional wisdom has it wrong. Continue reading

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Perfect Match

There’s something about a fundraising challenge grant that gets the juices flowing.

The nonprofit announces, “If we manage to raise X dollars by such and such a date, then the Y Foundation will match your gift.” We’ve all heard it before, but the match formula never seems to get old. And it works. It works very well.

So here’s the fine print: it barely matters how generous the match is. Continue reading

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