Making “The Ask” For the Faint of Heart

So here’s the scene: You’re approaching a donor for a gift to your nonprofit organization. She responds enthusiastically and wants to help with the project. According to conventional wisdom, this is when you ask her for a specific dollar amount: “Mary, we’d like you...

Perfect Match

There’s something about a fundraising challenge grant that gets the juices flowing. The nonprofit announces, “If we manage to raise X dollars by such and such a date, then the Y Foundation will match your gift.” We’ve all heard it before, but the match formula never...