The other day I got an email from a local nonprofit organization announcing “an amazing opportunity.” That certainly piqued my interest – for a few seconds.
What was this amazing opportunity? Well, the email directed me to go to one of two branches of a major supermarket chain. Once there, I was to buy a special-edition reusable grocery bag. And if I did that by December 31 – voila! – the nonprofit would receive a dollar.
This is what some people refer to as a “win-win.” I’ve come to be wary whenever the phrase win-win is used. One side, it seems to me, inevitably wins more from a win-win than the other side. That’s certainly true in this case, and it’s not the nonprofit that’s doing the victory lap. Continue reading