I was giving a fundraising seminar a couple of weeks ago. Most of the audience members were nonprofit CEOs, development directors, and Board members. A woman asked me, “So the other day I was sitting at Rotary with a man I knew had lots of money. But I couldn’t figure out, there at the breakfast table, how to ask him for a contribution.”
I told her that I was relieved that she hadn’t asked him for a contribution. He didn’t know the organization. He didn’t really know her. They were surrounded by other people. It was entirely the wrong setting, and he had not come to Rotary to be solicited. But the fortuitous seating arrangement was a great opportunity for her, one that she apparently hadn’t taken advantage of because she was so worried about how to ask him for a gift.
What could she have done? Continue reading